Our online polls and surveys are completely voluntary and ask visitors for contact information (like their email address) and demographic information (like their zip code, age, or income level). We use contact data from our surveys to send the user information about our company and promotional material from some of our partners. We use this data to tailor our visitor’s experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. This information is shared with advertisers on an aggregate basis.